On Sepia Saturday this week,
Alan's prompt picture takes us to the city,
my own comfort zone,
to see some landmarks.
Montreal still has quite a few old ones,
GUARANTEED PURE MILK Co.
A young lad named George Hogg,
born on a farm in Montreal,
started early on producing milk in 1883
and by 1885,
he started distribution as well,
establishing good business despite his young age.
he took over with an associate
a business that was failing from its beginning
to give it a fresh start.
This was to be the province's first dairy plant.
Acquisitions, expansion and relocation were needed over time.
It does look quaint to see these now.
I remember [from my own youth]
the milkman and his truck 'till the early 1970s,
bringing to our door those milk [glass] bottles every morning,
which eventually became carton bottles and milk bags...
You had to put a sign in your window to let him know
when you wanted something, or not...
Those were the days!!
Pasteurization in the 1930s.
Dairy products had come a long way in the evaluation of their quality.
The trust of consumers had to be earned.
The company had its headquarters on Lucien L'allier Street built in 1930
and opened in 1932,
with other divisions throughout the city to ensure proper distribution to its customers.
At the same time,
the water tower was erected on the roof
and shaped as a milk bottle bearing the name of the company,
well visible all around back then.
It stood 32 ft high and 12 ft in diameter,
weighting 6 tons with a capacity of 250 000 Litre of water.
it is dwarfed by the many office towers surrounding it,
a vestige of the Art Deco era.
Between fusion and takeovers,
the company itself eventually closed in 1990,
but the bottle remains.
It turned into a derelict state and was often threatened with complete removal,
but concerned citizens and organizations managed to ensure its survival
as an heritage piece of the city's history
and it was finally restored in 2009.
It now shines bright,
even if the building underneath could use some restoration itself...
this was my little tidbit about one of Montreal's landmarks.
I'll now direct you toward
so you can find out more gems like this from around the world.
Thanks for dropping by!!
Do you [still] drink milk?
I know I did drink [a lot of] it when I was a kid
but turns out I'm lactose intolerant
and must avoid the stuff now.
I now drink soy milk,
which I find delicious,
Guaranteed Pure Milk was associated with the "Group Milk" in the mid-1980s
to promote dairy products.
Even if the company is no longer,
the group still exists to this day.
Who doesn't remember these ad campaigns
where celebrities would appear with a milk mustache!?!
This one is from 1999.
we put toques on bus shelters,
as seen in 2010,
to promote this as a comfort food.
if you turn it into a hot cocoa...
That's it for this week!!
See you all again soon,
for another look at my hometown,